SMART’s Chief Executive Officer

On 12th November 2018 Anita McCallum became CEO for SMART.

Anita brings a new perspective for SMART. She has robust experience of managing and leading charities sustainably and making people the central focus (employees, volunteers and beneficiaries). With senior level experience from the NHS, Macmillan Cancer Support, membership organisations and the private sector, Anita is a good match for SMART’s big heart and ambitions to Help Others to Help Themselves and get back on track.

Anita has Organisational Development (OD), Strategy and Change Management credentials, is a Fellow of the Chartered Management Institute, and has a post graduate qualification in the Psychology of OD & Change. She started her career in marketing and communications, and she will be aiming to raise the profile of SMART and ensure that its achievements and impact are better known amongst supporters and commissioners of drug, alcohol and homeless services.

Pictured below is SMART’s Chair of the Board of Trustees, Dave Rawcliffe, welcoming Anita as CEO, during speeches at the SMART Prebend Centre dinner dance.


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